Consulting Services

 John Armstrong MD of Esportz Ltd has over 20 years experience in tech and gaming. In that time he has worked on projects covering the mobile games, video games and gambling industries and has worked alongside and created business agreements with companies as diverse as the BBC, MTV, ITV, Manchester Utd (and other EPL clubs),, ICC Cricket, Cartoon Network, 32Red, Microgaming, IMG, Warner Bros, Sony Pictures and more.

Whilst working in the games and entertainment fields John amassed a large black book of associates, friends and contacts that have since become the business group Global Gaming and Esports. 
The network now has over 60,000 members, including 40,000+ in the LinkedIn groups Esportz:Gaming & Esports Business here.


The Esportz Group of which Esportz: Gaming & Esports is a part also has a number of Esports sister networks including:

Esports Business group,  Esports Betting group and the Mobile Esports group.

A full list of the Esportz group sites here.. 

All of which will be integral to finding partners for clients looking to enter the mobile, video gaming and esports space.

​John, his team and associates will be pleased to hear from you via email or phone and more than happy to discuss your aspiration or plans to join the future of gaming.


“Critical Force recently invited John (Esportz Ltd) to join our team to represent us in a Business Development consulting capacity at GDC.  John subsequently remained in the US (LA/Las Vegas) for 3 months to create business relationships that would assist the growth of our mobile esports title Critical Ops.
As a business development consultant for the esports and games industry, I highly recommend John to you..”

~Veli-Pekka Piirainen,

Founder, CEO at Critical Force Ltd


I had the pleasure of working with John for the better part of a year at Millennial Esports Corp. 
We engaged John to provide strategic consulting services related to the publishing side of our business (Gear.Club). 
John demonstrated great skill, knowledge of gaming and excellent people skills. 
I would highly recommend John to anyone involved in the gaming industry and in particular mobile gaming.

~Alex Igelmann
Founder and MD at Esports Capital Corp.


John has an unrvillaed enthusiasm, tenacity and desire to see the esports business grow. As esports began to mature he saw an opportunity to create the Esports Business Group, which is currently one of the largest and most informative collectives online. 
His connections to global business is vast and he has a great ability to spot potential partnerships.
He brings outstanding Business Development, Partnerships, Commercial and Marketing knowledge to any team, company or client he works with.

~Darren Newnham

Advisory Board Member at British Esports Association


John is a really knowledgeable guy and has been around the industry for a long time. 
His connections and contacts are invaluable and the advice he was able to give us was extremely helpful. 
John helped us make changes to the way we run our business and re-think how we approach other businesses.

~Jeff Simpkins
MD at Barrage Esports and Police Officer in Lancashire


Recent Positions

-Fandom Esports: Betting Advisor

​-Esports Scotland: Advisory Board Member 
-University of Salford: Preferred Consultant
-The Landing (Media City Salford) Esports Ambassador